In 1903, Green Giant was founded in Le Sueur, Minnesota, as the Minnesota Valley Canning Company and concentrated on producing canned vegetables. In 1925, the name of Green Giant was born. Green Giant insists four qualities: starting with the seeds, demanding harvesting at the "fleeting moment," based on leadership in research, innovation and technology and requiring measurement and control every step of the way. With exclusive technology, Green Giant keeps corn unique in their perfect appearance and texture.
So, the Green Giant name stands for Quality, Consistency and Reliability in every can. In 1985, the brand successfully landed in Taiwan. In 2003, Pillsbury Taiwan was renamed to General Mills Taiwan Limited. Since then, General Mills has witnessed sound growth in the Taiwan market and the market share of Green Giant, as a leading brand for Canned Corn, reached 70% in this category.